The 6 Types of Videos Every Sacramento Realtor Should Have on Their Feed

If you’re a Sacramento Realtor relying on listing photos and “Just Sold” posts to stay visible, you’re missing the most powerful tool for brand growth: video.

Video isn’t a trend — it’s how people connect, trust, and remember. In a city as competitive as Sacramento real estate, showing your face and your expertise on video is what turns followers into clients and clients into loyal advocates.

The agents who are growing fastest aren’t posting more — they’re posting smarter. They’re using strategic video content that builds familiarity, trust, and authority every time they show up online.

Here are the six types of videos every Sacramento Realtor needs on their feed (and why they work).

1. Educational Videos

Educational content is the foundation of authority. These videos position you as the knowledgeable, trustworthy professional who simplifies the process for your audience.

Think:

• “3 Things Every First-Time Buyer Should Know Before Making an Offer in Sacramento”

• “Why You Shouldn’t Wait Until Spring to List Your Home”

• “How to Navigate Sacramento’s Fast-Moving Market Without Losing Your Mind”

Educational videos build trust because they help your audience before they hire you. When they’re ready, you’re already the expert they know and believe in.

Pro Tip: Keep it short and conversational. Talk like you would to a client sitting across from you, not like you’re giving a lecture.

2. Property Tour Videos

Yes, property tours are common — but when done right, they’re one of the most powerful ways to show value.

A professional property tour video gives your listings life, but it also gives you visibility. Every walkthrough is an opportunity to show your expertise, personality, and connection to Sacramento neighborhoods.

Instead of just narrating features, share insights:

“This home is in the heart of East Sacramento — and what makes this area so special is the walkability and character of every block.”

Your voice, your presence, and your perspective turn a house tour into brand content.

Stat to Know: Listings with video receive 403% more inquiries than those without — proving that video doesn’t just build brand presence, it drives real results.

3. Client Stories & Closings

Nothing builds credibility like real client experiences. Share your clients’ journey — the challenges, the wins, the joy of closing day.

These videos aren’t about bragging. They’re about celebrating people and showing the care behind your business. It humanizes you and creates emotional connection.

Ideas include:

• Quick clips of key handover moments or champagne toasts.

• “Before and after” stories from searching to closing.

• A heartfelt thank-you video after a memorable transaction.

When potential clients see how much you celebrate others, they trust you’ll celebrate them too.

4. Community & Local Spotlight Videos

Sacramento buyers aren’t just choosing homes — they’re choosing neighborhoods and lifestyles. That’s why local content builds deeper connection.

Spotlight your favorite coffee shops, parks, schools, or small businesses. Interview local owners or share hidden gems around Midtown, Land Park, or Folsom.

When you feature the Sacramento community, you do more than promote an area — you position yourself as part of it.

These videos say, I’m not just a realtor here. I’m invested here.

SEO Tip: Mention local neighborhoods and tags like “East Sacramento,” “Carmichael,” “Folsom,” or “Arden Park” in your video descriptions to boost your local reach.

5. Lifestyle & Behind-the-Scenes Videos

People don’t connect with perfection; they connect with personality.

Lifestyle content gives your audience a look behind the curtain — your routines, your team, your why. It’s where your personal brand comes to life.

Examples:

• A “day in the life” video of your work as a Sacramento agent.

• A behind-the-scenes look at staging prep or showing day.

• Sharing a hobby, a team outing, or your favorite way to unwind after closings.

This is the type of content that makes people feel like they know you — and in real estate, familiarity is everything.

Remember: The more human your brand feels, the more trustworthy it becomes.

6. Brand & Expertise Videos

Your audience should know who you are and what you stand for. These videos define your brand.

Think of them as your elevator pitch in motion: short, high-quality videos that highlight your story, your values, and your mission.

Examples:

• A short “Meet the Agent” video introducing yourself and your specialty.

• A message about your philosophy on client care.

• A brand film showcasing your work across Sacramento.

These videos give your brand identity. They’re the polished pieces that tie everything together — the kind of content people remember long after they scroll past.

Pro Tip: Include your name, brokerage, and service area on screen for SEO. Phrases like “Sacramento Realtor” or “Serving Greater Sacramento” help your brand appear in searches.

How to Use These 6 Video Types Strategically

You don’t need to film daily. Sacramento’s top-performing agents dedicate one focused day each month to capturing all six video types strategically — one for education, one for property, one for lifestyle, etc.

With the right plan, that one day provides a full month of polished, on-brand content that keeps your audience engaged and your presence consistent.

This system doesn’t just make marketing easier. It builds momentum. Each post reinforces the next, creating recognition that compounds over time.

Where The Authority Edit Comes In

That’s exactly what The Authority Edit was built for.

It’s a six-month video content retainer for Sacramento’s top-producing Realtors who want to look as powerful online as they perform in real life.

We plan your strategy, direct your filming, and deliver ready-to-post videos that elevate your brand across every platform.

No guessing, no wasting time — just high-quality, purpose-driven content designed to position you as the authority in Sacramento real estate.

If you’re ready to stop chasing trends and start building a recognizable, trusted brand, this is where it starts.

Learn more about The Authority Edit and take your Sacramento real estate presence from active to unforgettable.

Final Thought

Your listings may sell homes, but your videos sell you.

When you use these six video types consistently — educational, property, client, community, lifestyle, and brand — you don’t just show what you do. You show who you are.

And in Sacramento real estate, that’s what people remember.